Glossary
Toothpastes Formulation, development, claims and regulatory strategy

AMM (Autorisation de mise sur le marché); marketing authorization

Authorization to market a new pharmaceutical speciality, issued by the health authorities to the pharmaceutical laboratory concerned.

Water activity a _w ; activity water

Water availability of a product for chemical or biochemical reactions, change of state or microorganism development.

Gingivitis; gingivitis

Inflammation of the gums, which can be caused by poor tooth brushing, leading to plaque and tartar build-up. Temporary hormonal changes can also cause gingivitis, for example during pregnancy, with inflammation disappearing after childbirth. Finally, certain antidepressants and anti-epileptic drugs can also cause gingivitis. The red, swollen gums become...