1. Aims and objectives of DMAM
Digital Media Asset Management (DMAM) manages both content (digital media data and metadata) and containers (formats).
– Data from digital media (audio, video, still images, teletext, subtitling strips), or media data, represent their essence, a term introduced by an EBU/SMPTE working group
[3]
, the European Broadcasting Union and the American Society of Motion Picture and Television Engineers. This data may be that of a piece of music or a television program, but also of a simple video clip, a short sound sequence, a photo, etc. The field of digital media is described in
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Aims and objectives of DMAM