From idea to product specification
Development stages of an Innovative, efficient and compliant food supplement

The idea is the starting point for product development, the first step in the pre-design phase. This idea, when refined and validated by market and competitor research, trends and opportunities, enables the project to be positioned and a concept to be created. It is imperative to involve the consumer as early as possible in the creative process, right from the pre-conception phase.

In order to innovate successfully, one of the most reassuring approaches is to follow an innovation process that integrates an understanding of consumer behavior in all its dimensions, in an environment as close as possible to the consumer's daily reality