4. Customers' interests and viewpoints
4.1 A look at consumer uses
As we mentioned in our approach to consumer uses, connected printed matter concerns all sectors of human activity:
commerce, distribution and retail (food, cosmetics, fashion, high-tech, etc.);
industry ;
transport ;
health ;
tourism and culture ;
education and training.
They are just as much to be found in the private sector, from VSEs to multinationals,...
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Customers' interests and viewpoints
Implementation of an IC connected print project
Bibliography
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