3. Main competitors
A business plan presents the main competitors of the proposed offering. This is because, even when a product is radically innovative, it covers needs that customers may consider to be met by substitutable products. An analysis of competing offers and positioning, as well as brand awareness and image, are usually presented.
3.1 Bebe-Sitting case
The 2011 report from the Caisse Nationale des Allocations Familiales highlighted a gap between the number of places available in crèches and the number of children, which is widening year on year. Bebe-Sitting puts parents and baby-sitters in touch with each other quickly and easily.
For parents, it works like a search engine for babysitters, whether occasional (e.g. movie...
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Main competitors
Differentiation and positioning
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