Understanding market trends

Overview

Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.

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AUTHOR

Jean DAUVERGNE : Managing Director, JD Research and Innovation

INTRODUCTION

In this fact sheet, we'll look at the methods you need to put in place to identify target market segments and the socio-technical-economic characteristics of "value drivers", understand them, interpret their developments – "trends" –, and integrate them, depending on whether your company supplies the "end customer", or is a subcontractor to an "intermediate customer" in the value chain, or supplies capital goods or services.

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Understanding market trends

Why and how to identify market trends?