Identify exogenous factors in the innovation process

A company wishing to adopt an innovation strategy must identify, and compare with external factors, the factors that are favorable or constraining to bringing new products and/or services to market.

In this phase of developing the innovation process, which completes the "high-level functional definition" (HLFD) and the identification of the company's factors, strengths and weaknesses, it is important, as far as the scope of your field of activity is concerned, to ask oneself without concession about external factors, particularly those concerning competition, technological, methodological and regulatory developments, which could have an impact on current and future products and/or services.