The role of the marketing and sales department
Functional analysis: studying a product's life cycle

It is the role of sales people to collect information in the field so that marketing, with the help of additional surveys, can analyze this information and conclude on :

• the life expectancy of each product category;

• the life cycle phase of each product;

• the usefulness of launching new ranges or product variations;

• strategies to avoid or delay the decline stage ;

• launch a consumer survey on a product.