2. Encrypt the information gathered
2.1 Prioritize the service functions (SF) and indicate their relative share
You've already established a hierarchy of service functions (SF): simply indicate in percentages the relative importance of each in relation to the others.
2.2 List the relevant variable cost and product performance criteria
The user understands that if a product's performance goes up, the price goes up in most cases.
What's more, users are generally prepared to spend a maximum overall amount for a given performance.
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Encrypt the information gathered
Create a summary table: service function (SF) / technical functions / costs
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