1. Turn a work group into a creative think tank
This stage consists of sketching out the first part (products and/or services) of the innovation plan.
The workgroup, if it does not already exist (see Functional definition of products and services
[FIC 1282]
), will be made up of representatives – a total of 7 to 9 people – from the company's various activities:
technical and/or R&D ;
marketing or product ;
commercial...
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Turn a work group into a creative think tank