Roadmaps – MT/LT strategic innovation plan

Overview

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AUTHOR

Jean DAUVERGNE : Managing Director, JD Research and Innovation

INTRODUCTION

By starting with the product and service functionalities identified by marketing analyses, projecting them to the medium term (MT) and long term (LT), and comparing them with data concerning concomitant market and technological developments, it is possible to draw up "roadmaps" of future products and services offered by the company, and to establish in a coherent way the innovation projects of each annual innovation plan.

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Roadmaps – MT/LT strategic innovation plan

First, draw up a list of themes for the MT-LT strategic innovation plan.

Downloadable tools

"Future Web: creating and representing innovation roadmaps
This tool enables the working group in charge of drawing up the strategic innovation plan to identify interesting roadmaps for each...