4. Customers' interests and viewpoints
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4.1.1 Customers
As we mentioned in our approach to consumer uses, connected printed matter concerns all sectors of human activity:
commerce, distribution and retail (food, cosmetics, fashion, high-tech, etc.);
industry ;
transport ;
health ;
tourism and culture ;
education...
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Ongoing reading
Customers' interests and viewpoints
Bibliography
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(1) - DESLANDRES (L.) -
Management de l'expérience client.
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Pearson (2015).
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BUTTIN (N.), SAFFRE (B.) -
Activer l'économie circulaire.
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Eyrolles (2016).
- ...
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