References
Marketing de demain : de la demande à l'offre

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References
Marketing de demain : de la demande à l'offre

Author : Manfred HUBERT

Publication date: January 10, 2008

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8. References

MarketingKOTLER (P.)Marketing management. Publi-Union, Paris, 2000.BERTIN (S.)MIRCHER (C.)Réinventer le marketing. Maxima, Paris, 2000.EconomySCHUMPETER (J.)Théorie de l'évolution économique. Paris, 1999.ManagementJOHNSON (H.T.)KAPLAN (R.S.)Relevance Lost : The Rise and Fall of Management Accounting. avard Business Scholl Press 1987.DRUCKER (P.F.)Structures et changements. Village Mondial, Paris, 1996.NORDSTRÖM (K.)RIDDERSTRÄLE (J.)Funky business. Village Mondial, Paris, 2000.Social sciencesBOUVIER (P.)Socio-anthropologie. Armand Colin, Paris, 2000.JOAS (H.)La créativité de l'agir. Ed. du Cerf, Paris, 1999.StrategyJULLIEN (F)Conférence sur l'efficacité. Presses Universitaires de France, Paris, 2005.
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