2. The emergence of new players in social demand
At least as far as industrialized countries are concerned, it is fair to say that current social expectations of agriculture are the result of a combination of several currents driven by a variety of motivations. Most of these are external to the farming community, such as ecologists and environmentalists, health professionals, international solidarity organizations, water authorities, local authorities, neo-liberal economists, consumers and local residents, but they can also be internal, such as trade unions asserting a peasant identity.
Ecologist and environmentalist movements were quick to criticize the industrialization of agriculture. Rachel Carson's probably most famous book on the subject, Le printemps silencieux (the silent...
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The emergence of new players in social demand