Communication and ethics management tools
Business ethics and communication

Communication differs from simple information in that it requires the sender and receiver to interact. When it comes to ethics, communication must be generalized, covering both internal (employees) and external audiences (customers, suppliers, competitors, public authorities, communities, etc.). The organization must be in a position to assess the state of its ethical communication, set objectives and take stock of their achievement. Communication must be adapted to different target audiences, because the needs of employees are not the same as those of customers. And even if ethics has a unity and stability over time, notably through the values it promotes, the fact remains that it must be adapted and illustrated according to needs and contexts. Communication must not shy away from redundancy, i.e. it is desirable for a target, say an employee, to be subjected to the same ethical message...