1. A Broader View of the Innovation Process
The first “official” definition of innovation appeared in the OECD’s Oslo Manual in 2005
[AG 2 231]
:
“• Product innovation is characterized by ‘the introduction to the market of a product (good or service) that is new or significantly modified in terms of its fundamental characteristics, technical specifications, embedded software, or any other tangible or intangible component incorporated into it.’”
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A Broader View of the Innovation Process