7. Mistakes to avoid
7.1 Don't focus solely on costs or perceived value
The solution is often the best compromise between the two, which is the subject of this data sheet, with several alternatives in this compromise as explained above.
7.2 Don't confuse differentiation with simply catching up with the reference offer
In fact, the reference offer already corresponds to a certain level of value attributes, and this offer is evolving, for example, with regard to changes in regulations and the continuous improvement...
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Mistakes to avoid
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