7. Mistakes to avoid
While it's important to move quickly through the incubation stages, the exit from incubation must be done calmly, coolly and with a great deal of serenity. So don't go too fast, and don't try to force the sponsor's hand: he needs to buy and take the lead. And if that takes time, that's okay. If it seems like a waste of time, you don't have a choice, because without a sponsor, you don't exist. Just as a start-up can't survive without a backer.
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Mistakes to avoid