The market method
How can we make the most of intellectual property protection?

The market method, also known as the comparables method, assumes that the value of an intangible asset is equal to the amount of licensing fees that a company saves by owning the asset and not having to license it from a third party.

The difficulty in applying this method is determining the applicable royalty rate if the technology has not yet been exploited or licensed.

Only a study of the market, i.e. transactions that have already taken place in a comparable field, can enable us to estimate this royalty rate. In general, the royalty rate varies between 1% and 10%, with an average of 5% of sales in all sectors.

However, companies rarely disclose these figures, which are strategic data that they do not wish to share with their competitors. Even when licensing contracts are recorded on patent registers, the financial...