Carry out a pilot on a concrete case involving the various professions concerned
Deploy collaborative intelligence across the enterprise

You've identified a contextually promising theme and validated it with the decision-maker(s) (e.g. concomitant market launches of one of your products and a competitor's product).

You've also identified the business experts who need to be involved. They've been informed of your company's overall approach to monitoring, they're volunteers, and their superiors are in favor of their involvement.

You can now launch your first steering committee.