Rethinking the notion of watch customers

The methodological fundamentals of taking customer needs into account are still relevant today, and yet the observation of interactions and the nature of exchanges is shaking up the traditional benchmarks and flows of customer relations.

You're wondering how you can take these developments into account, so that you can continue to be as close as possible to the concerns of your intelligence customers, while mobilizing their skills in this new information and technological environment.

We suggest that you revisit the notion of customer by putting it into perspective with the purposes of monitoring in your specific professional environment in order to :

• Targeted, flexible, value-added monitoring that customers expect and identify;

• a synergy of current "customer/monitoring professional" skills to be put into action towards a collaborative monitoring dynamic;

• increased value creation and responsiveness to your company's innovation processes.