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Use blogs to identify experts and trends

The use of blogs is currently declining. The success of social networks is certainly a major factor.

And yet, in the face of social networks, blogs still have definite advantages:

• become the center of gravity for a community;

• more space to express themselves (beyond Twitter's 280 characters, for example);

• produce unique, high-quality information.

Currently, the blogosphere is divided into three universes:

• digital ;

• politics ;

• lifestyle.

Many bloggers quickly became discouraged by the time it took to produce content. They often turned their blog into a curation tool....