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INTRODUCTION
The presence of social networks in our personal and professional environments raises many questions, and gives rise to initiatives where competitive advantage is observed.
Beyond our curiosity and fears, what changes does this technological and relational reality bring about in our professional organizations, particularly with regard to knowledge management processes? What are the immediate and future challenges? How do we go about integrating these technologies and new ways of exchanging and sharing information and knowledge in a reasoned and pragmatic way?
We offer you an approach that enables you to question the benefits and risks of corporate social networks (CSN), and assess their impact based on scenarios defined in your environment:
contribution to value creation (relationships, knowledge, products, services) ;
contribution to the dynamics and evolution of classical and fundamental approaches to KM ;
enhancing and clarifying current knowledge for the purposes of individual and collective efficiency, image and creativity.
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Implementing knowledge management in the age of corporate social networks