9. Mistakes to avoid
9.1 Don't focus on supply-side transformation alone to innovate
Innovation often lies in enriching or transforming a company's product or service offering. But it can also concern the transformation of the revenue model or the way the offer is delivered through the underlying processes, or even all three simultaneously.
9.2 Don't confuse strategic innovation with incremental innovation
Incremental innovation consists in simply improving the various components of the business model at the margin, akin to continuous improvement...
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Mistakes to avoid
Bibliography
R. Durand, P. Dussauge, B. Garette and L. Lehmann-Ortega, Strategor , Dunod
A. Osterwalder and Y. Pigneur, Business Model (Nouvelle) Génération , Pearson
L. Lehmann-Ortega, Reinvent your business model, Dunod
A. Osterwalder & Y. Pigneur, Value Proposition Design, Pearson
L. Keeley, Ten types of innovation, Wiley
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