Define your product
Innovation driven by basic needs

You need to think differently. Use the TRIZ method.

TRIZ encourages creativity, stimulating the search for innovative concepts by offering engineers and inventors tools to unlock mental inertia.

Don't forget that these products are aimed at populations whose first access to this product category. Their financial means may be limited, but the added value can be so great that they are willing to invest.

A few tips:

• Involve men and women from different cultures, if possible close to those of your target populations.

• Entrust design to local offices in the target countries (or with in-depth knowledge of the target countries).

• Set up partnerships with foundations/associations, to help you understand the...