Analyze your needs
Innovation driven by basic needs

The cross-functional performances of successful community-driven innovation companies are :

• a corporate culture that encourages openness and collaboration ;

• products imagined by user communities at the forefront;

• animation skills ;

• experts capable of "sorting" through the community's production;

• silo-free organization, direct access between hierarchical layers ;

• existing or new community managers;

• innovation processes using crowdsourcing for creation (ideas come from everyone);

• innovation processes using problem-solving techniques (a problem-solving method based on group work);

• strict validation processes.

How can you get closer to this model?

The first question to ask concerns the need and its expression.

To...