7. Glossary
Advisory Board
A company's advisory board is a committee of experienced professionals recognized for their expertise, whose purpose is to provide advice and guidance to senior management.
Business Model Canvas
A matrix that breaks down a business model into nine components:
customer segments;
value proposition;
channels;
customer relations;
revenue streams;
key resources;
key activities;
key partners;
cost structure.
The Business Model Canvas originated from academic research conducted by Alexander Osterwalder as part of his dissertation under the supervision of Yves Pigneur at HEC Lausanne.
For more information, see: http://www.businessmodelgeneration.com/canvas
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