Customer Onboarding
Lean Startup: how to design an innovative Internet product or service

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AG440 V3 Article

Customer Onboarding
Lean Startup: how to design an innovative Internet product or service

Author : Gilles BALMISSE

Publication date: April 10, 2026 | Lire en français

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2. Customer Onboarding

2.1 Key Principles

During the customer discovery phase, everything hinges on the initial vision for the product or service. It is based on this vision that we will determine whether there are customers and a market. This is by no means about using focus groups to compile a list of features or characteristics for a potential product or service [AG 2 302] .

It is the initial vision that guides the customer discovery process. As...

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