Be present on social media
Leverage information available on social media for your business

The question today is no longer whether or not companies should be present on social media: they are. Whether voluntarily, through the creation of profiles and pages (proactivity), or through the comments of Internet users on the products and services offered by the company (passivity), the company is present, in a more or less visible way.

So it's important for most companies to create these social presences, not to control the information about them, but to be aware of it so they can make the most of it. This is, in part, the role of the community manager.