Moving from chance innovation to innovation strategy

Innovation exists in all companies. Innovation analysis models are based on a representation of the result of innovation, which can itself be qualified as a success or failure. But we must also consider the act of innovating, and this radically changes the way we look at innovation. How can we move on from the "good idea" developed by an entrepreneur or a team, to a model of "organizational structuring of innovation repetition", in order to anticipate the "foreseeable" renewal of products or services? Clearly, our model for analyzing innovation strategy is not one of "serendipitous" innovation, but of the second kind.

Let's emphasize an important point: innovation strategy is based on fundamental, general notions of corporate governance and resource organization. We will therefore :

• define the notion of innovation strategy in order to show the organizational structures that give rhythm to the action of innovating;

• then map out the different innovation strategies within a company.