Our advice
Twitter: an asset for monitoring

The "Twitter galaxy" includes a wide range of applications to complement your use of the microblogging site. These include tools for creating e-mail alerts, RSS feeds, communication, statistics, monitoring, using Twitter via "clients", scheduling your tweets and more. Don't hesitate to use these tools, such as Followerwonk to identify and compare subscribers, Hashtagify.me for hashtag management, Socioviz for datavisualization applications.