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INTRODUCTION
You want to carry out an analysis of needs that are expressed, aroused, latent, or about to be demanded. All these needs are constructed by your teams in Lego bricks and characterized by storytelling. The LEGO® SERIOUS PLAY® method encourages the individual and collaborative emergence of all needs in an explicit way, beyond subjective verbalization, through 3D constructions and the sharing of metaphorical narratives in a fluid way.
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Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling