3. Building a clear, logical progression
Once you've established your hook, the challenge is to unfold your speech logically and fluidly. The main thread of your pitch should guide the listener without any effort of interpretation. Each part of your speech must respond to the previous one and open the way to the next. This is what we call "narrative progression": moving the story forward step by step, clearly and convincingly.
3.1 Why organize your progression?
To avoid digressions or breaks in logic.
To simplify understanding and memorization.
To reinforce the impact of your arguments by linking them together.
To keep the audience's attention right to the end.
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Building a clear, logical progression
Use compelling narrative levers
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