2. Hook your audience from the very first seconds
A pitch is all about the first 30 seconds. It's where everything is decided: your perceived credibility, the attention you get, and even your audience's mental openness to what's to come. That's why your teaser is the centerpiece of your narrative. It must appeal, intrigue, create a link or dramatic tension. In short, it must make an impression.
2.1 Why openness is strategic
Your tagline:
sets the tone for your pitch;
captures attention in a moment of dispersion;
position your posture (committed, sincere, forceful) ;
creates emotion or identification;
causes a switch from passive...
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Hook your audience from the very first seconds
Building a clear, logical progression
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