1. Define the business objectives of the intrapreneurship program
The "business" benefits of an intrapreneurial program can be multiple and cover a wide variety of needs such as :
imagine new products for the market(s) your organization knows;
imagine adjacencies such as services or digital offerings;
imagine new territories to conquer, some of which may be far removed from the company's current known bases...
You could also consider using this program to look for ideas to improve your processes or productivity.
Of all the possible value fields you'll be able to extract from your program, it's advisable to retain only those that have the support of your organization's decision-makers. It's up to them to decide on your organization's future "Where to play".
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Define the business objectives of the intrapreneurship program