Overview
ABSTRACT
Based on the practice of speculative design, design fiction is now being used in the field of management as an innovation and discussion tool between a company’s stakeholders.
The paper presents its history, the different types of design fiction and details how to set up such an approach in a company.
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Read the articleAUTHORS
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Nicolas MINVIELLE : Professor Audencia Business School - Member of the Making Tomorrow collective
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Olivier WATHELET : Founder Users Matter - Member of the Making Tomorrow collective
INTRODUCTION
Design fiction is a speculative method oriented towards debate and design. It is related to the strategic scenarios used in foresight, in that it aims to make future alternatives tangible.
According to the first definition given in 2009 by American designer Jordan Bleecker, , following a first draft by science fiction author Bruce Sterling , design fiction is "the deliberate use of diegetic prototypes to remove disbelief in change, bringing science facts and science fiction together in design practice.". .
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KEYWORDS
collaborative innovation | breakthrough innovation | design | innovation | open innovation | Scenario | model business model innovation | design fiction
Design fiction as a tool for innovation
Design fiction principles
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