6. Mistakes to avoid
6.1 Don't spread yourself too thin
Instead, choose to focus on just a few social networks, depending on your target audience and its usage.
6.2 Don't be overwhelmed
If you distribute the watch via Facebook or LinkedIn groups, don't let group members post promotional or off-topic messages.
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Mistakes to avoid
Abbreviations and acronyms
Bibliography
Bielka S., Le guide du community manager . Gereso eds, 2021.
Rissoan R., Réseaux sociaux : Comprendre et maîtriser ces nouveaux outils de communication . ENI, 2018.
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