5. Our advice
5.1 Automate the distribution of your intelligence on multiple social networks
However, you should regularly check what you're publishing on the various social networks. Even with the right settings, automation can miss duplicates or irrelevant articles.
5.2 Encourage audience engagement and interaction
They shouldn't just be passive readers, as in the case of a newsletter.
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Our advice
Mistakes to avoid
Bibliography
Bielka S., Le guide du community manager . Gereso eds, 2021.
Rissoan R., Réseaux sociaux : Comprendre et maîtriser ces nouveaux outils de communication . ENI, 2018.
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