Carry out due diligence
Efficient trademark protection to enhance the value of your innovations

Remember to check that the chosen sign does not describe the product or service or any of its characteristics, even if they are not essential. What's more, adding a logo to a word or expression that has no distinctive character is not necessarily enough to give the semi-figurative sign a distinctive character. Likewise, combining two descriptive terms into a simple neologism, with no spelling or syntactical originality, does not make a distinctive trademark.

Also make sure that the brand is not misleading, or has a negative connotation in France, but also in the countries that make up your markets of interest.