1. How can we redefine value creation?
The approach most commonly used to define the creation of value by a company is financial. Its origins lie in obtaining a return on capital invested in activities that exceeds the cost of the resources mobilized to finance them.
What are the main criteria for identifying value creation?
Evaluation can focus on the results of the innovation process. In this case, measures often focus on the number of patents held by a company. However, this measure does not take into account unpatented and unpatentable innovations (e.g.: recipe for a new food product or creation of a technical support).
The assessment can be made a posteriori on financial...
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How can we redefine value creation?