5. Case studies and role-playing
Observing real-life situations helps us better understand the logic behind a good pitch. Here are three emblematic cases, each illustrating specific approaches, different contexts and adapted strategies.
5.1 Case 1 – Energy start-up in national competition
Format: 3 minutes timed
Audience: panel of technical experts and investors
Objective: to reach the final.
The structure used is as follows:
Strong opening with an anecdote about energy impact
A well-defined, costed problem
Clear presentation of the solution, accompanied by a short video demo
Highlighting the team, preliminary results and market potential
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Case studies and role-playing
Actively prepare with practical mental preparation and clarification exercises
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