Frequently asked questions
Identifying trends: the trend board tool

Are trend boards a tool for innovation?

Yes, because the process of trend analysis is modelled on the cognitive processes of designers, who seek out analogical sources of inspiration in a wide variety of sectors, and then reuse them in part to create new concepts. It is this shift between different sectors that is superimposed on the general pattern of creativity, which is as follows: reference sector → problem solving in analogy sector → return to reference sector .

Are there any software tools to help you create trend charts?

There is no software tool that covers all three steps. Nor is there a support tool for step 2. Step 3, on the other hand, can be carried out using image processing software tools such as Adobe Illustrator ^® . As for step 1, experimental tools have...