Formalizing trends
Identifying trends: the trend board tool

The aim of this second stage is to produce trend boards in manual or digital form. The first step is to define moods that incorporate both consumer values and transversal attributes such as form, color, use, texture, semantics and values, and then to extract attribute harmony palettes. This stage is based on an iterative search for words and images, based on a content analysis of images and associated texts, and a value-function-solution chain between the different pieces of information collected.The collection of images is carried out in the sectors of influence identified in stage 1. It is guided both by the words defined in the specifications (style, semantics, values) and by the words linked to the images found in the various sources of information from magazines or the Internet. All the information gathered is then coherently categorized into homogeneous moods, in terms of style, values...