6. Mistakes to avoid
6.1 Too brief a description of the product
You'll be disappointed to have used the "9-screen matrix" tool without it providing sufficient food for thought.
6.2 Project into the future your own views on the future product
It would be easy to predict a motorized, fully autonomous, intelligent, communicating stoner of the future... except that nothing would justify it. These "zeitgeist" assumptions must be treated with the utmost caution.
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Mistakes to avoid
Frequently asked questions
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