Use the information retained in the matrix
Imagining product evolution using the 9-screen matrix

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FIC0237 V1 Practical sheet

Use the information retained in the matrix
Imagining product evolution using the 9-screen matrix

Author : Denis CHOULIER

Review date: June 12, 2024 | Lire en français

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2. Use the information retained in the matrix

To enrich your reading of this step, please refer to this concrete example of matrix application (Tool Picto outil 1 ).

2.1 Structure your table as much as possible

All too often, we see a representation in the form of nine boxes into which information is "thrown" in bulk. But the whole point is to imagine the evolution of each characteristic from the past. In the 9-screen matrix, there should be one row...

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