3. Product or process innovation and the benefits of change management
Product and process innovation management refers to innovation management. It is a discipline that has been gradually emerging since the late 1990s.
His critical subjects are :
defining the innovation process ;
innovation project management ;
innovation dissemination.
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3.1.1 Defining the innovation process
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Product or process innovation and the benefits of change management
Bibliography
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(1) - ANDERSON (D.), ACKERMAN ANDERSON (L.) -
Beyond change management.
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Pfeiffer – 2e édition (2010).
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(2) - AUTISSIER (D.), MOUTOT (J.-M.) -
Pratiques de conduite du changement.
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Dunod (2003)....
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