3. How do you set up a corporate incubation program?
As the objectives of an approach to start-ups can vary, it is essential to clarify them beforehand, to ensure that the corporate incubator is the right device to meet them, and if so, in what form.
Start-up objectives may include :
innovate in new or future markets (by testing new models through support for start-ups);
innovate or solve a problem in its current market (by collaborating with more advanced start-ups offering innovative operational solutions);
recruit new talent (by capturing young, entrepreneurial profiles, fresh out of school, through their start-up projects);
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How do you set up a corporate incubation program?
Bibliography
Winning Together - A guide to corporate-startup collaboration – Valerie Mocker, Simona Bielli, Christopher Haley, NESTA, June 2015
Towards a new-generation design-led incubator - Nicolas Bellégo, ENSCI, May 2015
Are Corporate Accelerators The New Growth Hacking For Enterprise Companies? – Zack Weisfeld, Microsoft Venture Accelerators, Forbes, September 2015
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