Forcing intrapreneurial teams to constantly review the size of their market
Measuring the progress of an intrapreneurial initiative

An intrapreneurial adventure begins because it has generated within the organization the hope of conquering a market large enough to represent a certain interest. This is ambition.

As the adventure progresses, the initial ambition will evolve, and this evolution will have an impact on the market. Sometimes, the final market will be very different from the initial one. In the most positive scenario, market size will increase. But it could also turn out that market size decreases, so that the interest in continuing and the desirability of continuing to finance exploration may legitimately be called into question.

However, even if the market turns out to be of an interesting size, it may take a long time to conquer the entire market. A first market may be easily accessible, but of a size that doesn't allow for interesting value creation, or...