Upstream innovation driven by economic analysis

The era of all-powerful R&D is over. Long disconnected from product application, technological innovation is now used as a major selling point, right from the early stages of a project. It is therefore imperative to plan validation stages and profitability studies as early as possible. How can we implement an economic approach to upstream innovations?

The economic approach to an innovation is defined as the profitability study and all the related sensitivity analyses in the upstream phases. At this stage, innovation does not always have an easily apprehensible customer value and mature technologies. How can you add value?