Identify the contribution of each stakeholder group
Who pays? A key question for reinventing the innovation business model

Each stakeholder group is analyzed to highlight their contribution and the form it takes. The points of attention are as follows.

• What must guide our thinking is the value perceived by each target, and what each target expects in return. This analysis must be meticulous.

• We need to rethink the role of each identified target, and not hesitate to change existing paradigms.

• Some targets may be both contributors and beneficiaries. It is therefore not advisable to think in terms of overall compensation.

• Some targets can contribute without paying. A target that brings a valuable asset can be just as important as one that brings financial resources.

• We need to keep a sharp eye on the risks associated with changes...